SCOTT SIMPSON, FAIA, LEED AP, Senior Principal, Greenway Group, is an award-winning architect and former Principal at Jacobs Global Buildings, an international design firm. He is also a Richard Upjohn Fellow of the American Institute of Architects, a Senior Fellow of the Design Futures Council, Chairman of the Overseers of the Boston Children’s Museum, and a Trustee of New England College. A frequent speaker at national conferences and symposia, he has presented at the Harvard Business School; the Urban Land Institute; the National Press Club; the Yale, Harvard, Rice, University of Illinois, and University of Wisconsin schools of architecture; as well as more than 15 AIA national conventions and numerous regional AIA conferences. He has also been a featured keynote speaker at international conferences in Singapore, Malaysia, and Manila. He has published more than 160 articles on innovation in the design professions and has co-authored two books, How Firms Succeed: A Field Guide to Design Management (Greenway Communications; 2nd edition, 2004) and The Next Architect: A New Twist on the Future of Design (Greenway Communications, 2006).