The program will address the current state of the hospitality industry, emerging trends, and strategies for solutions. Expect to get deep into the details, including how to adapt to each hotel’s unique design challenges and best practices for tackling those challenges.

Case studies will profile two recently opened Peninsula Hotels, London and Istanbul with an insider’s view of their development. The contrast of these projects will showcase many of the challenges faced by development teams in today’s hospitality industry. 

Participants will engage in this highly interactive program. Surveys and word clouds will capture participants’ input throughout the course, while break-out activities will be used for participants to dig deeper into the case studies presented.

• Understand the motivations of key stakeholders in the hotel development process to ensure the vision for the project is ultimately fulfilled, and occupants’ health, safety, and wellness needs are met and exceeded.
• Grasp the current state of the global hospitality industry and its impact on the hotel development process, with an emphasis on how evolving user expectations around health and wellness are driving development.
• Explore how hotel development varies by project scope, country, and budget — balancing developer needs with occupant experience.
• Discuss how the design process differs with each project – and how to adapt the hotel development process accordingly to address the physical, emotional, and social well-being needs of local occupants and residents 
• Draw insights from a global group of participants to tackle the specific design and development challenges of hotels in markets around the world. Understand how the differing needs of occupants in different countries drive these decisions.
• Dig into how five-star properties adapt their designs to occupants’ evolving expectations, and how those universal insights may be applied to your next hospitality, residential, or retail project.

Developers, architects, interior designers, hotel operators, hotel owners, and anyone interested in learning more about the hotel development and design process.