Find, Create, Operate: The Hotel Project Development Lifecycle

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  • Find, Create, Operate:
    The Hotel Project Development Lifecycle



    June 27-28, 2022
    Harvard University Campus

Course Info + Register Header - Hotel Project Development Lifecycle

Dates: June 27 - 28, 2022
Time: 09:00am - 05:00pm
Location: Harvard University Campus
CEUs: 14 AIA LUs, 14 AICP/CM, 14 LA/CES
AMDP Elective Units: 2
Tuition: $1,600
REGISTRATION CLOSED
Program size is limited and early registration is recommended.
Please review our cancellation and discount policies prior to registering.

Program Description

In 2022, architects are earning 50% of their fees from renovation work. While this is a new peak in growth in the overall building industry, both renovation and new construction have been always been integral to the hospitality industry. The need for hotel retrofits, repositioning, restorations, and capital renovations are underscored during recovery from a major industry interruption such as a pandemic, natural disaster, or financial crisis.

Aimed at helping developers and architects who want to enter this market, or established veterans looking to diversify beyond their traditional strengths, this program will help participants understand the unique process of developing different kinds of hotels in different regions around the world.

Course Description - Hotel Project Development Lifecycle

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Led by two global veterans of the hospitality design industry, this two-day program will examine the hotel development process from the perspective of owners, operators, developers, and designers.

The course will address the current state of the hospitality industry, examine emerging trends in the context of the industry’s recent history, analyse worldwide development case studies, and develop solutions to a variety potential hotel sites types. Expect to get deep into the details, including how to adapt to the unique design challenges that each part of a hotel presents, and best practices for how to tackle those challenges.

Program participants will also engage in a highly interactive design charrette which is woven throughout the program. Participants will utilize course teachings to simulate the design and development process leading to a successful hotel design project proposal, amidst a rebounding hospitality industry. Participants will debate the best strategies for potential hotel sites and, by role-play, pitch those strategies to investors, as well as gain hands-on practice designing a hypothetical hotel with real-time feedback from industry experts.

Course - Who Should Attend - Hotel Project Development Lifecycle

Who Should Attend

Developers, architects, interior designers, hotel operators, hotel owners, and others interested in learning more about the hotel development process.

Course - Learning Objectives - Hotel Project Development Lifecycle

Learning Objectives

  • Understand the evolution of hotel development in the context of contemporary history.
  • Discuss the state of the hospitality industry based upon current events, including but not limited to the enduring COVID-19 pandemic, rise of global inflation, the rise in global armed conflicts, and a push for greater equity by stakeholders.
  • Understand the differences between new construction and renovation projects – and the best timing for major renovations.
  • Distinguish hotel market segmentation and brand identifiers.
  • Understand the unique aspects of the hotel development process.
  • Identify basic hotel elements and their required adjacencies.
  • Understand hotel operations and operational efficiencies.
  • Identify trends that inform the hotel lifecycle, from sustainability to social media to technology to the sharing economy to blockchains to the pandemic.
  • Appreciate the value of an informed design process to a successful hotel project.

Course - Instructor - Julia Monk

Hospitality Thought Leader, Architect, Interior Designer
Full Bio  >>

Course - Register Bottom - Hotel Project Development Lifecycle

Find, Create, Operate:
The Hotel Project Development Lifecycle
Dates: June 27 - 28, 2022
Time: 09:00am - 05:00pm
Location: Harvard University Campus
CEUs: 14 AIA LUs, 14 AICP/CM, 14 LA/CES
AMDP Elective Units 2
Tuition: $1,600

REGISTRATION CLOSED

Program size is limited and early registration is recommended.
Please review our cancellation and discount policies prior to registering.