Andrea Briceño

Andrea joined us in June 2025 for Presenting with Confidence and Persuasive Leadership: Advanced Storytelling in the Era of AI 

You came to Cambridge for both programs. How was your experience, and would you recommend that others take both programs back-to-back?

I initially came to Cambridge for the Advanced Storytelling in the Era of AI session, and I was fortunate enough to also attend Presenting with Confidence. This combination proved to be incredibly valuable. The latter workshop, in particular, equipped me with powerful tools to distill information meaningfully and persuasively, leaving me feeling truly poised to own any space I step into.

From delving into the Gallo method to crafting compelling log lines and mastering the humanization of data, the feedback I received in both programs was immensely insightful. The content of each session beautifully complemented the other, creating a synergistic learning experience.

Without a doubt, I would highly recommend taking both courses back-to-back. They truly enhance and build upon each other.

You said in your post-program survey that “data informs but stories connect us”. Can you expand on that?

I firmly believe that data informs, but stories connect us. In my experience, data is often the sole touchpoint we have with stakeholders, especially in a remote consulting environment. While data provides crucial insights, it’s rarely enough to drive action. Many technical consultants struggle to humanize this data, to craft narratives that truly equip teams to implement best practices and product recommendations.

It’s through building strong, meaningful relationships with my clients – relationships fostered by compelling stories derived from that data – that I’ve been able to consistently achieve success and ensure our work has a lasting impact.

We believe that the diverse group of participants that join us for our programs elevate the experience – how was learning alongside a global cohort from many different industries?

The opportunity to learn with a global cohort spanning so many different industries and cultures was incredibly enriching.

For me, diversity of thinking is the most enriching ingredient in any conversation. We made a conscious effort to connect outside of sessions, and those conversations were deeply inspiring, reinforcing my belief in my own aspirations and dreams.

We often see professionals in technology sign up for our leadership programs. How did the program’s content relate to your daily work?

The frameworks shared by Carmine and Vanessa were immensely valuable and directly applicable to every aspect of my role.

They’ve provided me with a crucial backbone for elaborating a clear point of view in my daily work.

You had noted in class that your role as an Evangelist for Adobe is a life-long dream come true. What led you to your current role?

A dream to one day bring up the hype to the solutions that have made it possible for me to build a career. I’ve joined the tech world in 2013, and during this time, I’ve become a marketing automation SME. The activation capabilities of the Adobe Experience Cloud came into my life in 2018. That’s when Adobe Campaign became my bread and butter until The Mothership called in 2022. Before even imagining working here, I dreamt of attending the Adobe Summit to delve deeper into Adobe Campaign and learn how to extract even more value from the solution. Ironically, when the time finally came to attend in-person, the world shut down.

Thankfully, the virtualization of our world allowed me to attend numerous virtual Summits. Each experience further inspired me with the possibilities of what could be achieved with my flavours of Adobe – the solutions where I’ve consistently enabled marketers to execute their visions. For a long time, these specific activation solutions didn’t receive the attention they deserved. Now, they’re absolutely paramount to any conversation around personalization at scale.

In April 2022, I found myself at a fascinating crossroads with multiple opportunities: the dream job (Time-zone irrelevant. In Tourism, 4-day work week, based remotely in Canada with a team in Austria, and annual exchange to Australia), a blank canvas and a blank cheque. And then, there was Adobe. Inspired by a universe of possibilities, I dove headfirst; a decision I’ve never regretted. Having the opportunity to one day bringing up the hype around my activation solutions was enough to draw me to Adobe.

Fast forward three years, and as Value Realization Evangelist, I now have the incredible opportunity to showcase the value Adobe gains from adopting our own best-in-class Experience Cloud solutions – across apps like Photoshop and Acrobat, and crucially, how these are empowering our enterprise marketers in the era of AI. This means demonstrating how Adobe is poised to connect with audiences in resonating ways, showcasing how AI drives enhanced personalization, optimizes content delivery, and enables marketers to truly scale their efforts in building B2B relationships. It’s an effort that demands a solid digital content supply chain to deliver truly personalized experiences at scale across various devices, ultimately fostering deeper digital relationships.

Getting to this point, although humbling, needed action on my end to learn the necessary tools to help me be a prism of value. Having access to invaluable resources to be better, supported by Adobe, I chose to the best place possible to fulfill my dream of, not only being an evangelist, but committed to be the best one. That led to Harvard ❣️