This transformative program will set you apart from your peers and competitors in a wide variety of professions. If you’re a designer or architect, this program will help you present to clients. If you’re a city planner, you’ll keep on message with poise at your next town hall meeting. If you’re a real estate developer, you’ll be able to pitch deals better. If you’re an entrepreneur, this program will improve your skills at courting investors and customers. If you’re a civic leader, you’ll be able to present more persuasively to constituents. The ability to craft and deliver world-class presentations is useful across every line of work, and this skill is becoming increasingly essential. Within the next few years, you will not thrive as a leader if you are not an excellent presenter, in person or to a virtual audience.

In a Harvard Business School study of skills across 1,000 occupations, the researchers found that soft skills—communication and collaboration—are the most critical skills “that matter now, more than ever.” According to the Wall Street Journal, “storytelling” is one of the most in-demand skills in 2026. Public speaking through presentations will raise your value in the workplace by 50 percent, says Warren Buffett. 

In this course, you build this valuable skill through case examples from men and women who lead today’s most influential companies, including Google, Microsoft, Virgin, Berkshire Hathaway, Apple, Amazon, and many others. You will learn the specific tactics mastered by famous entrepreneurs, leaders, and TED speakers who deliver presentations that capture the world’s attention.

Through stories, case examples, videos, and practical exercises, backed by the latest neuroscience research on storytelling, communication, and persuasion, this program will teach you specific techniques you can use immediately to dramatically improve your next pitch, presentation, or mission-critical communication, whether in person or virtually. You will learn the art and science of storytelling to build your brand, promote a shared vision, engage teams, inspire customers, and grow your career, startup, or company.

• Learn the unbreakable laws of communication that will make your next presentation engaging, attractive, and actionable.
• Identify the most effective types of stories to connect with your audience.
• Learn the science behind emotional, engaging, and persuasive storytelling.
• Discover the three most important tactics for developing confident body language to help you present authentically in front of any type of audience.
• Build a message map to pitch your idea in as little as 15 seconds (an elevator pitch), or create an outline for a longer, well-crafted presentation.
• Explore methods for making data instantly memorable.

Any professional who needs to present or pitch ideas to obtain funding, support, or other calls to action, including entrepreneurs, real estate developers, engineers, scientists, architects, designers, educators, managers, business owners, students, marketing and communication professionals, non-profit leaders, civic leaders, etc.