Program Description
Now in its twenty-third year, this fast-paced program is one of Harvard’s most popular and longest running executive education urban planning and real estate classes. The session examines the proven planning approaches, retail design and merchandising principles necessary for the creation urban retail in cities and new town centers. This includes tactics used by leading retail developers and considers how they can be applied to a variety of urban settings. Retailing—the exchange of goods, services, and experiences—is in the midst of change unprecedented in modern times. The class includes numerous guest speakers who have managed or developed some of the most successful and innovative cities and Post-War walkable town centers.