True leaders inspire teams, motivate employees, attract customers, and convince partners and investors to join them on their journey. They know that having a good idea isn’t good enough if they can’t sell it. Carmine and his co-instructor, Vanessa Gallo, will give you the tools to make effective communication a foundational skill.

While communication is the heart of leadership, strategy, and mission-driven success, keeping teams aligned and motivated has become more difficult and critical. This course will offer practical insights and valuable lessons that business professionals can immediately implement.

This course will incorporate new findings from Carmine’s latest book, The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman. The Bezos Blueprint reveals the leadership and communication strategies that Jeff Bezos pioneered to fuel Amazon’s success. The book has been praised by The Wall Street Journal, Financial Times, and was named a “must read” by the Next Great Idea Book Club. The New York Times said: “Carmine Gallo deconstructs 24 years of Bezos’ letters to shareholders, and shows how Amazon’s founder applies the streamlining spirit to his own correspondence. Gallo diligently covers Bezos’ way with persuasion, story structure and — central to everything — simplicity.” In addition, Carmine will introduce ideas from his other bestsellers: The Presentation Secrets of Steve Jobs, Talk Like TED, and The Storyteller’s Secret, among others.

• Learn to align teams around a common mission.
• Develop writing habits to engage readers of your emails, proposals, blog posts, and all internal communications.
• Simplify and clarify complex messages to gain traction with both external and internal audiences.
• Build a story structure using the classic Hero’s Journey to create compelling presentations.
• Turn data into irresistible stories.
• Identify new methods to persuade others to act on your ideas.
• Learn to use AI tools to enhance communication while highlighting your authentic voice.
• In-class activities include personal coaching consultations with instructors.

This program is for any professional looking to advance in their careers through the development of better communication skills, including entrepreneurs, real estate developers, engineers, scientists, architects, designers, educators, managers, business owners, students, marketing and communication professionals, non-profit leaders, civic leaders, etc.

Note: For past participants of Presenting with Confidence, Persuasive Leadership is designed to complement the concepts and techniques learned in that program. For those who have not taken Presenting with Confidence, Persuasive Leadership is a stand-alone program with no prerequisites.