This transformative program will set you apart from your peers and competitors in various professions. If you’re a designer or architect, this program will help you present to clients. If you’re a city planner, you’ll keep on message with poise at your next town hall meeting. If you’re a real estate developer, you’ll be able to pitch deals better. If you’re an entrepreneur, this program will improve your skills at courting investors and customers. If you’re a civic leader, you’ll be able to present more persuasively to constituents. The ability to craft and deliver world-class presentations is useful in every line of work, and this skill is becoming increasingly essential amidst AI-powered tools. Within the next few years, you will not thrive as a leader if you are not an excellent presenter, in person or to a virtual audience.

According to IDC, “oral and written communication” is, by far, the number one skill employers look for in “high-opportunity occupations.” Yet very few of the 350 PowerPoint presentations given every second worldwide are clear, compelling, and inspiring. Public speaking through presentations will raise your value in the workplace by 50 percent, according to Warren Buffett. In this course, you build this valuable skill with case examples from the men and women who lead today’s most influential companies, such as Google, Canva, Virgin, Airbnb, Berkshire Hathaway, Apple, and many others. You will learn the specific tactics mastered by famous entrepreneurs, leaders, and TED speakers who deliver presentations that capture the world’s attention.

Through stories, case examples, videos, and practical exercises, backed by the latest neuroscience research on storytelling, communication, and persuasion, this program will teach you specific techniques that you can use immediately to dramatically improve your next pitch, presentation, or mission-critical communication for in-person or virtual audiences. You will learn the art and science of storytelling to build your brand, promote a shared vision, engage teams, inspire customers, and grow your career, startup, or company.

• Understand the importance of audience-centric communication as the first step to crafting compelling and irresistible content.
• Learn the unbreakable laws of communication that will make your next presentation engaging, attractive, and actionable.
• Identify the most effective types of stories to connect with your audience.
• Learn body language and vocal delivery techniques to help you present authentically and confidently in front of any audience.
• Build a message map to pitch your idea in as little as 15 seconds (elevator pitch), or create the outline for a longer, well-crafted presentation.
• Explore methods for how to make data instantly memorable.
• Explore tactics proven to make communication more persuasive and memorable.

Any professional who needs to present or pitch ideas to obtain funding, support, or other calls to action, including entrepreneurs, real estate developers, engineers, scientists, architects, designers, educators, managers, business owners, students, marketing and communication professionals, non-profit leaders, civic leaders, etc.