• Learn five fundamental principles of entertainment architecture.
• Practice how to reframe your project into an emotionally engaging story by adapting the practices of theme park design.
• Reframe your thinking from being investor-focused into user-focused because the user is the one who is funding your project.
• Understand marketing data’s role in analyzing what is essential to your potential user.
• Acquire the skills to tell distinct, memorable stories.
• Grow as a leader by becoming a better storyteller.

• This is a workshop for anyone interested in placemaking as a storytelling discipline. 
• This includes all real estate professionals and designers who are engaged in making places.
• This workshop does not require previous design experience or ability.

We recommend anyone signing up for this program to read Karal Ann Marling’s Designing Disney’s Theme Parks: The Architecture of Reassurance Hardcover.

You might suppose that entertainment architecture is the architecture of theaters and amusement parks, and structures exclusively designed by theme park architects. However, the term entertainment architecture can refer to any building or structure, regardless of its location and function, provided that it is designed to stimulate the imagination and encourage fantasy and whimsy. 

Some works of entertainment architecture are playful recreations of famous monuments. Some feature enormous statues and fountains. Entertainment architecture is often considered postmodern because it uses familiar shapes and details in unexpected ways.

Source: ThoughtCo.